Last week our Social Media in Public Relations class had the opportunity to here from Sean Dixon, Interactive Media Manager for Springfield, Missouri’s Convention and Visitors Bureau. Here are my reaction essay from that night.
Before Sean Dixon began to speak I was already impressed by his unique Halloween costume. Pee Wee Herman was a classic Saturday morning children’s TV show and favorite of mine while growing up. I didn’t really care what he had to say after seeing him with the confidence to pull that wardrobe off, but fortunately he was also a good speaker.
Social media seems pretty simple for people like you and me. But for the average American it can seem supernatural and foreign. As Interactive Media Manager for the Convention and Visitors Bureau, Sean Dixon’s job is to educate the average American in the benefits of using social media.
I am a visual learner, so as soon as I saw the chart tying it all together, a light bulb went off in my head. This continuous chart was what I found the most interesting, because it was so simple. Publish a message. Share your message with your audience. Discuss your message with your audience. Review and Report your efforts. Then simply repeat.
The first three steps are nothing new. From the beginning of the term “social media,” society has been writing their thoughts, sharing with others and then commenting or responding to posts. Social media has from it’s beginning been a forum for mainly personal use. It has only in recent years been transformed into a marketing tool. That’s why the fourth step in the CVB’s approach to social media is something that is new and being demanded more and more, but few know how to go about getting the results.
I do not get paid for my social media efforts, but I do manage a couple Facebook pages and Twitter accounts for family businesses. Over the summer my father-in-law asked about the farms Facebook page and I quickly showed him how it all worked and explained the Insights. He got really excited to be able to view what posts got more interest then other, etc. Since then I have found myself more dedicated to using these stat pages to help me got more marketing from these free social media sites. I was thrilled to see that the CVB was educating others how to benefit from them too.
Another aspect to Sean’s message I found interesting was the CVB’s social media stack. It is easy for us to want to jump right in utilizing all forms of social media. Sean reminded us to figure out what our goals were and then decide which forms would be best for the business. There is no need in using them all if they aren’t all used to their full potential.
Does this build on everything we have discussed this semester? For me it is an easy yes. Reading something in a book doesn’t mean I believe it will work for me. Hearing how it has worked from others and seeing the results is what sells me. We have talked about writing, sharing, discussing and reporting each week in class. Now, I am not saying I wasn’t already sold on using social media as a public relations tool, but I enjoy hearing real-life application of it’s success right here in Southwest Missouri.
Smartphones have turned from a fab way to make phone calls, text and play games to a tool used to maximize your business. My first smartphone was an iPhone 3GS. I didn’t jump on the bandwagon right out the gate simply because I was a poor college student and had to wait for my first decent paying job to make the purchase. When I did I quickly started downloading apps like Facebook, Pandora, Weather Channel and lots of games. I used my iPhone for pure entertainment.
Now, I have an iPhone 4 and as I flip through my apps I still find a few go-to-games, but I see myself using more apps that serve a purpose. That purpose for me is being an agriculture communicator. I would like to share with you a few apps to help you work from your phone and spread the message about the wonderful world of agriculture.
- Price – $2.99 or a FREE Lite Edition
- Details – HoursTracker easily tracks your working time and earnings with a streamlined, easy-to-use interface great for use on the go. Start a timer with two taps of the finger or track your time by just entering in your punch times manually. Track time while using other apps, add as many jobs are you like, assign a pay rate to calculate earnings, set up pay periods and view your time by weekly, bi-weekly, semi-monthly or monthly, export reports to email, etc.
- Why I Love – Keep track of the hours you work on your clients websites, blogs and social media sites. Organize hours you edit photos or video footage to send to customers. It is always hard to guess the amount of time you spend on certain projects, this app allows you to stop short changing yourself and start getting paid for all your hard work and creativity.
2. Dragon Dictation
- Price – FREE
- Details – Dragon Dictation is an easy-to-use voice recognition application that allows you to speak and instantly see your text or email messages. You can dictate status updates directly to your social networking apps or send notes and reminders to yourself. Editing feature provides a list of suggested words, voice driven correction interface, paste text into any application using the clipboard, etc.
- Why I Love – While on the road or out in the field this app allows you to get your ideas and thoughts on paper quickly. I am always brainstorming blog topics, status updates, to-do lists and emails while driving or away from my computer. This helps me keep track of all the random thoughts going through my head that I would otherwise forget.
- Price – FREE
- Details – Instagram is a simple way to make and share photos. Pick from one of several filtered effects to add creativity to your mobile photos. Share photos in a simple photo stream for friends to see and follow friends’ photos. Instantly share photos to Facebook, Twitter, Flickr, Tumblr, Foursquare, and Posterous, unlimited uploads, receive likes and comments.
- Why I love – Smartphone cameras are state-of-the-art capturing pictures with as much resolution as a small hand held camera. I always have my phone on me and use it to capture everyday memorable moments I want to share with others. I use this app with Twitter the most. It adds the picture in a short URL right to your tweet. The effects allow you to share photos that look like they have had hours of editing.
- Price – FREE
- Details – Keek is an easy way to share video moments and status updates. Send microvideo updates (“keeks”) using your smartphone. Share your keeks to Facebook and Twitter followers. Connect. Capture. Share.
- Why I Love – Who knew it was as easy to share video as it was a simple photo. Instead of writing a status update to announce to customers of an upcoming event or sale…how about you record a short video clip. Keek is a fun way to be different and show some creativity.
- Price – $1.99
- Details – TurboScan turns your smartphone into a multiple scanner for documents, receipts, whiteboards, business cards. Scan, store, print or email them as multipage PDFs or JPEG files. Auto edge detection, fast processing, document naming and storage, open in other apps like Dropbox or Evernote, compact attachments, etc.
- Why I Love – Using this efficiency app allows you to organize your on-the-go business. Instead of losing those reimbursement receipts or forgetting where you put all the business cards you got at the last farm show…scan and export to email or other word processor.
I am a woman, I love agriculture and I love social media. So, I thought I would highlight some of the top ways women in agriculture use social media to promote ag advocacy and their passions in life. I am not new to social media. I remember when Facebook finally came to Missouri State University my sophomore year of college. But until recently my use of social media was purely for connecting with friends and family. These women have influenced me to become an advocate of agriculture using social media. I hope you can learn from them as well.
1. Cindy Zimmerman, Vice President and Co-Founder of ZimmComm
- Cindy is known on Twitter as @FarmPodcaster keeping followers updated on ag news and events.
- The ZimmComm News Networkconsists of multiple industry leading news websites.
- Cindy is a writer and photographer. Has background in farm broadcasting, co-founded Southeast Agnet and worked at Brownfield Network.
2. Amanda Radke, author of Beef Daily Blog and editor of Beef Daily
- Amanda blogs daily for Beef Magazine and I first came across her when I started following @BEEFMagazine on Twitter.
- She has a strong agriculture background making her an extreme advocate for agriculture.
- Here are some of my favorite blogs she has recently written:
3. FARMnWIFE, Farm Blogger Helping Farmers Blog
- FARMnWIFEis a site to inspire people to take the next step in telling their farm story.
- She asks others how and why they have a presence online.
- She provides techniques on how to easily share video, photos and other info to sites.
- She shares her farm’s voice through frequent blog posts.
- Farming in the mid-west this farm wife started blogging in 2007 creating Kids Cattle blog educated the general public about life on the farm.
- Later, in 2009 she started Big Green Combine blog talking about harvesting with a John Deere.
- She also produces her husband’s podcast and blog called Farm and Ranch Country.
- Here are a few blogs I enjoyed reading:
4. Wisconsin Women in Agriculture
- For 30 years Wisconsin Women in Agriculture have worked hard to advocate for agriculture by telling their story, but they wanted to take it one step further and learn how to use today’s technology…social media.
- Lisa Condon hosted a social media training day at her farm. They brought in Danielle Hammer and Nancy Kavazanjian. These women understand agriculture and social media.
- Using the technology of webinars the women were able to learn how to use social media to tell their story.
- Check them out on Facebook, Rock River Chapter of Wisconsin Women In Agriculture.
5. The American Agri-Women Daily, published by American-Agri Women
- Known on Twitter as @Women4Ag, Chris Wilson tweets about American Agri-Women and agriculture.
- The American Agri-Women Daily is an electronic newspaper that shares articles on technology, business, education, environment and leisure.
These are just a few of the many women across the country who are excited about sharing what agriculture means to them through the great technology of social media. How are you sharing your story?